- Value and Quality
Guests are looking for a balance between quality and value when choosing a hotel. So you may consider making your value of rooms and services equivalent to the prices you are charging. You may just need to touch them up a little this year like brightening up bathrooms, improving on cleanliness, complimentary gifts like water,chocolates,sweets, more tv stations, internet,airport taxis,security etc
- Employee Management
The hotel industry is growing really fast so take care of your employees and they will not be in a hurry to leave. Give them some sense of ownership and responsibility in little decision making and always acknowledge their efforts. This way you reduce the cost of training and re-training and also the cost of advertising for vacant positions
- Technology makes it cheaper
If you have a website, you can reduce your marketing cost but advertise to a bigger market. Being on online, anyone will find you easily and your rates and promos are readily accessible to the public. Technology has a way of captivating and keeping customers, so look at your booking and payment system, conference facilities, the finishings in your hotel and your internet faciltiies
- Benchmarking
Try to find out what your competitors are doing that can be introduced in your hotel but take and extra step and do it better. You could decide to be a guest in the other hotel or just go online to read reviews about the hotels.
- Update Websites Regularly
Updating your website regularly makes it more interesting for viewers and this way your can put more recent pictures of rooms, events and facilities available to your customers. Promotional offers or change in room rates are also made known to guests on or before arrival
- Fresh Food and Healthy Recipes
Customers are appreciating healthier options when choosing a meal as the world is tending towards healthy lifestyles. Include more of these in your menu and ensure these fruits and vegetables are properly washed and preserved to avoid food poisoning
- Advertise on tickets of coaches and airlines
Most hotel guests are travellers who come in either by air or by road. Make your hotel information available on the airline ticket envelopes, their websites, at airports or coach stations.
- Wedding Market
This is one market that is sustainable. Partner with the Customary court or churches so intending married couples could easily reach you regarding catering, halls for reception or rooms for honeymoon. You could drop your brochure at these places with deatiled information about your hotel and its offers
- Update Customer Database
Update your customer database regularly and endeavour to preserve the relationship you have with your customers by sending them emails or text messages about recent development in your hotel
- Google, Twitter and Facebook
Let google find you and get connected with twitter or facebook encouraging your guests to visit your page and possibly drop comments of their memorable stay. This way people get to know you better
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